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Marketing is a field that requires various tools. These range from traditional tactics like print ads to more modern strategies like email marketing and social media marketing. No matter the kind of marketing being used the most successful marketing campaigns have one thing they all have in common: a clear understanding of the needs of the target audience.

Marketing insights assist marketers in shaping their strategies and tactics for branding to best serve the needs of their audience as well as guide future initiatives based upon measurable data and feedback. These insights are what differentiate an expert marketer from the crowd.

Open, honest and direct communication is the best method to gain insights from your customers. You can use a variety of tools to gather this feedback, including surveys online along with social media feedback and interactions, face-to-face or phone customer interviews, and customer feedback boxes on your website or in stores.

Insights can be gleaned from outside factors and also from your own market research and competitor analysis. For example, a drinks company might learn from market research that people are opting to stay home more on weekends due to the economic climate. This could prompt them to cut back on advertising and focus on the way that the product will complement an evening with the family instead of a night out.

The most efficient method to maximize your ROI is to use data to create marketing campaigns that resonate with your audience. Contact WebFX’s experts today WebFX to begin putting together your ideal marketing plan today!